Shaalk Studio

Step 1: creative explorationQuestionnaire & creative direction workshop to understand your visual universe;Professional moodboard exploring your desired identity;3 distinct logo proposals to explore different creative directions.Step 2: finalization & systemFinalized logo with all variations (color, black, white, monogram);Complete color palette (6-9 colors) with codes and defined usage;Typography system (2 fonts) with complete hierarchy for all your content;Professional graphic charter (20-30 pages) explaining how to use your identity.What you gain:a complete and professional visual identity ready to deploy;all source files organized and documented (AI, Figma, PNG, SVG, PDF);a graphic charter that guides all your visual decisions;everything to exist visually in a consistent way across all platforms.

Step 1: discoveryStrategic deep-dive workshop: we analyze your market, audience, and what makes you stand out;Stakeholder interviews: we talk to key people to uncover your brand's true DNA;Competitive mapping: we identify where you are now and where you can win.Step 2: strategy creationCore foundations: mission, vision, values, and positioning crafted with precision;Customer personas: 2-3 detailed profiles of your ideal customers with their needs and triggers;Voice & messaging: clear tone of voice guidelines and 3-5 key messages for consistent communication.What you gain:a 20-25 page strategic document that becomes your brand's north star;crystal-clear understanding of who you are, who you serve, and what makes you different;confidence in every communication decision moving forward;solid foundations ready for visual identity, website, or any brand activation.