Joshua Diaz

Process & Deliverables• 3–4 initial concepts• Up to 2 rounds of revisions• Final logo (single color) with reverse-out (for dark background) • Logo variations (stacked, horizontal, whichever applicable)• Badge Design (business name, location, services, estd. date, etc.)• Minimalist color palette + typography pairing (optional, if relevant)• Final files delivered in vector PDF (Adobe Illustrator Compatible). Other types available upon request.• Timeline: 2 weeks• Hours capped: 12–14 hrsProcess DescriptionWe'll begin our process with a Discovery questionnaire where you can share all of your ideas and inspiration. Once that's complete, I'll begin with initial sketches where we'll explore the general concept of the logo. The next stages of the process focus on the illustrating of that concept, where you will review inked (or refined sketch) designs and have an opportunity to collaborate and edit. Once your logo concept is well established, I'll begin preparing the logo system (arrangements/variation) as well as your badge design.Making logos is my passion and each one is a work of art. I make logos for people who want something more than just a brand name, but want something that's timeless and that they feel connected to.If you have any questions, please don't hesitate to reach out!