Carolina A. Cañizares Díaz

I offer end-to-end app design services, from user flow planning and wireframes to high-fidelity UI/UX design and interactive prototypes. What makes my approach unique is the balance of strategy and creativity—I focus on designing intuitive, brand-aligned experiences that are not only beautiful but also functional and user-centered, ready for seamless handoff to developers. App Design Process Discovery & StrategyWe begin with a deep dive into your app idea, goals, target users, and market landscape. This includes a brief or strategy session to clarify your app’s purpose and positioning. User Flow MappingI map out the core user journey, identifying key screens and actions to ensure a smooth, intuitive experience. This helps define the structure before diving into visuals. WireframingLow-fidelity wireframes are created to establish layout, functionality, and screen hierarchy. These act as a visual blueprint and ensure the user experience is thoughtfully planned. Moodboard & Visual DirectionA curated board of colors, typography, and interface styles is shared to align on the look and feel of the app before design begins. UI Design (High-Fidelity Mockups)I design polished, brand-aligned screens with attention to detail—colors, typography, icons, spacing, and responsiveness. The result is a cohesive, intuitive interface ready for development. Interactive PrototypeA clickable prototype (using tools like Figma or Adobe XD) is built so you can test and experience the app’s flow and interactions before coding begins. Design Handoff & DocumentationI prepare a complete design system, style guide, and developer-ready files. This includes screen assets, spacing rules, font usage, and component documentation to ensure a smooth handoff to developers. Feedback & Final TweaksOne or two rounds of revisions are included to refine the designs based on your feedback or user testing insights. Post-Design SupportI remain available for clarifications, design export tweaks, or dev support questions to ensure your app launches smoothly with consistent visuals. This includes up to 8 screens.

I offer custom logo design rooted in strategy, not just aesthetics. Each concept is crafted to align with your brand's identity, industry, and audience. What sets me apart is my clear, collaborative process and the depth of support I provide: from concept explanation and file versatility to brand consistency tools like palettes, typography, and optional brand guidelines.🔄 Design Process Discovery & BriefWe start with a short questionnaire or conversation to understand your business, goals, target audience, and visual preferences. This helps me align the design with your brand strategy. Research & InspirationI explore your industry, competitors, and visual trends to ensure the logo feels current yet timeless. Moodboards or reference styles may be gathered to guide direction. Concept DevelopmentI design 2–3 unique logo concepts, each with a distinct approach and creative rationale. These are crafted with versatility and scalability in mind. Presentation & FeedbackYou receive a concept presentation that includes mockups and design explanations. You’ll choose one direction and share your feedback. RevisionsI refine the selected concept based on your input. Up to 1–2 rounds of revisions are included to perfect the design. FinalizationOnce approved, I prepare and export the final logo files in all necessary formats, along with any agreed-upon deliverables like color palettes and typography. Delivery & Brand KitYou’ll receive a final folder with organized files (PNG, PDF, AI/SVG, etc.), brand colors (HEX, RGB, CMYK), font details, and optional Brand Guidelines depending on the package. Post-Delivery SupportI remain available for questions, file tweaks, or guidance to ensure you feel confident using your new logo across platforms.

I offer custom logo design rooted in strategy, not just aesthetics. Each concept is crafted to align with your brand's identity, industry, and audience. What sets me apart is my clear, collaborative process and the depth of support I provide: from concept explanation and file versatility to brand consistency tools like palettes, typography, and optional brand guidelines.🔄 Design Process Discovery & BriefWe start with a short questionnaire or conversation to understand your business, goals, target audience, and visual preferences. This helps me align the design with your brand strategy. Research & InspirationI explore your industry, competitors, and visual trends to ensure the logo feels current yet timeless. Moodboards or reference styles may be gathered to guide direction. Concept DevelopmentI design 2–3 unique logo concepts, each with a distinct approach and creative rationale. These are crafted with versatility and scalability in mind. Presentation & FeedbackYou receive a concept presentation that includes mockups and design explanations. You’ll choose one direction and share your feedback. RevisionsI refine the selected concept based on your input. Up to 1–2 rounds of revisions are included to perfect the design. FinalizationOnce approved, I prepare and export the final logo files in all necessary formats, along with any agreed-upon deliverables like color palettes and typography. Delivery & Brand KitYou’ll receive a final folder with organized files (PNG, PDF, AI/SVG, etc.), brand colors (HEX, RGB, CMYK), font details, and optional Brand Guidelines depending on the package. Post-Delivery SupportI remain available for questions, file tweaks, or guidance to ensure you feel confident using your new logo across platforms.