Justin Evans

I’m a Design & Experience Leader specialising in turning complex products into meaningful, human-centric journeys that drive behaviour change, engagement and long-term value. With 17+ years across fintech, banking, insurance and start-ups, I blend Product Strategy, UX Leadership, Behavioural Design, Gamification and DesignOps to help organisations scale and deliver products people actually use and love.

I’ve partnered with brands like Old Mutual, Momentum, Marvel, Ozow and 22seven to build scalable design systems, launch financial wellness products, lead end-to-end product design, introduce behaviour-science models, increase motivation through gamification and align teams through workshops, vision-setting and DesignOps.

My approach blends magic + science – emotion, storytelling and psychology combined with data, systems thinking and strategic clarity. I design experiences that empower, educate and transform.