Duncan Williams

I design thoughtful, distinctive logos rooted in brand strategy and visual clarity. This service focuses on creating marks that are timeless, versatile, and meaningful—designed to perform across digital, print, packaging, and environmental applications.Each logo is developed through concept exploration, refinement, and careful consideration of proportion, typography, and usage. Ideal for brands seeking a strong visual foundation that can scale into a broader identity system.

I create UGC-style content designed to feel authentic, relatable, and native to social platforms—while remaining aligned with brand identity and visual standards. This service blends casual, human-centered storytelling with intentional framing, pacing, and aesthetic direction.Content is optimized for platforms like Instagram and TikTok and may include short-form video, lifestyle clips, product moments, and organic social visuals. Ideal for brands looking to increase engagement while maintaining a cohesive, elevated presence.

I provide art-directed product photography designed to support brand identity, campaigns, and digital storytelling. This service focuses on composition, lighting, styling, and visual consistency to create imagery that feels intentional, elevated, and on-brand.Ideal for lifestyle brands, small businesses, and creative teams looking for product imagery for websites, social media, campaigns, and marketing assets. Photography is approached through a brand-first lens to ensure visuals integrate seamlessly with existing design systems.

I design comprehensive brand books that define visual identity systems and ensure consistency across every touchpoint. This service includes logo usage, typography, color systems, layout principles, visual language, and real-world applications.Each brand book is thoughtfully crafted to balance strategy and aesthetics—giving teams a clear, usable framework to scale confidently across digital, social, print, and environmental formats. Ideal for brands looking to formalize or elevate their identity with clarity and cohesion.

I design high-quality social media visuals and campaign assets rooted in brand systems and strategy. This service includes concept development, visual direction, and platform-ready designs for Instagram, TikTok, and other digital channels.Deliverables may include static posts, carousels, story assets, and campaign visuals designed to feel cohesive, on-brand, and engaging. Ideal for lifestyle brands, startups, and marketing teams looking for elevated organic or campaign-based social design.