Lydia Grushevaia

Graphic & Digital Design ServicesI create strong, cohesive visual systems that support branding, marketing, and product growth across digital and physical touchpoints.Services include:Graphic Design: Brand identity, logos, visual systems, and marketing assetsPackaging Design: Product packaging aligned with brand strategy and retail / e-commerce requirements3D Design & Visualization: Product renders, mockups, and concept visuals for marketing and presentationPaid Ads Design: Conversion-focused ad creatives developed in alignment with marketing strategy and campaign goalsSocial Media Design: Static, animated, and story formats optimized for platform performanceUGC Content Creation: Native, authentic visuals and videos designed to increase engagement and trustI work closely with marketing teams and founders to ensure every design decision supports brand consistency, performance metrics, and business objectives — not just aesthetics.

UI Design, UX Research & Product StrategyI design clean, intuitive user interfaces backed by research and product thinking. My work focuses on creating visually refined, user-centered experiences that are easy to use, scalable, and aligned with business goals.What I offer:UI Design: Modern, pixel-perfect interfaces for web and mobile products, with strong visual hierarchy, typography, and accessibility.UX Research: User interviews, competitive analysis, user flows, and usability testing to validate design decisions and reduce risk.Wireframing & Prototyping: Low- to high-fidelity wireframes and interactive prototypes for fast iteration and stakeholder alignment.Design Systems: Scalable UI kits and components to ensure consistency across products and teams.Product UX: Information architecture, user journeys, and interaction design for SaaS, e-commerce, and service platforms.I collaborate closely with product teams, founders, and developers to turn complex ideas into clear, engaging digital experiences that users enjoy and businesses can grow with.

Freelance digital designer delivering end-to-end UX and web design solutions across a wide range of industries, including entertainment, delivery services, pool maintenance, SaaS platforms, and service-based businesses. Experienced in designing and launching user-centered websites and digital products on multiple platforms, translating business goals into intuitive, high-performing user experiences. SEO optimization includedWorked across the full design lifecycle — from UX strategy, information architecture, and wireframing to UI design, prototyping, and launch. Built and optimized websites on Shopify, WordPress, Tilda, and Squarespace, as well as SaaS interfaces and custom digital solutions. Known for quickly adapting to new domains, creating clear structures, and delivering scalable, conversion-focused designs.Strong communicator with a systematic approach, focused on usability, visual clarity, and measurable business impact.