Nicu Zaporojan

Conversion-focused design for product and brand communication, emphasizing clarity, visual storytelling, user motivation, and measurable interaction. This includes hero-area messaging, layout structure, conversion funnel planning, and polished visual execution tailored for engagement and acquisition.Deliverables may include:Competitor and market visual analysisStorytelling and messaging structureWireframes and content architectureFull-fidelity UI designMultiple breakpoints for responsive displayIconography and graphic elementsCTA structure and engagement pathwaysCustom illustrations or visualsPage sections optimized for user decision flowA/B variant conceptsDeveloper-ready design filesHandoff documentation

Strategic visual identity development focused on clarity, personality, and recognizability. This includes brand positioning, conceptual direction, logo variations, typography selection, color systems, usage guidelines, and scalable identity assets built to work across digital and print environments.Deliverables may include:Brand discovery and positioningMoodboards and visual directionLogo concept explorationPrimary and secondary logo versionsIcon or symbol markBrand typographyBrand color paletteSocial avatar marksFavicon setBranding usage guidelinesLaunch-ready logo file formatsVector master files

Crafting interfaces that adapt seamlessly across breakpoints, ensuring aesthetic and functional consistency on desktop, tablet, and mobile.