About this Service
A comprehensive brand identity system for businesses ready to lead with clarity.
From logo architecture to brand governance, every element is designed to work as a cohesive whole — ensuring your brand remains consistent, credible, and recognizable as it grows.
I design identities with a long-term lens, combining strategic thinking with restrained, purposeful visual systems that endure within competitive markets.
What do we provide?
Multiple Logo Variations: Primary logo, secondary logo, and sub-mark.
Color Palette: Core brand colors and complementary accent tones.
Typography System: Hierarchical font selections for headings, subheadings, and body text.
Comprehensive Brand Guidelines: A detailed 45-60 page PDF covering logo usage, color specifications, typography rules, and more.
Social Media Assets: Include a Facebook, Twitter, LinkedIn profile picture and cover design, and other relevant elements.
Brand Asset Library: Custom-designed icons (Max 10), patterns, and supporting brand elements.
Stationary Design Assets: Include a Business Card, Letterhead, Envelope, Invoice Design, Email Signature and other relevant elements.
Deliverables: For the chosen design, you’ll receive a comprehensive color palette, comprising primary, secondary, and icon versions. This palette includes industry-standard files and formats, such as vector files (.ai, .eps, .svg) and additional preview formats (.pdf, .jpg), as well as high-resolution PNGs. These files guarantee that your logo retains its visual appeal across various platforms.
Tools:
Adobe Illustrator for logo and asset creation
Adobe Illustrator or Figma for brand guidelines
Process & Communication Overview:
Logo Concepts: You’ll receive multiple unique logo concepts. Each design undergoes multiple iterations from its initial concept to its refined final form. Among the color treatments you'll find are full color, inverted on dark backgrounds, and a monochromatic version, color schemes, and typography options for review.
Getting Started: To ensure we gather all necessary details, I will send a Brand Questionnaire to you. I will collect your input through this questionnaire, as creative processes are shaped by your valuable insights.
Timeline and Payment: We will present the initial design to you within 6-7 days of receiving your responses and a 30% deposit. The project is typically completed within 2 weeks, depending on your feedback.
Refinement & Revisions: We provide unlimited revisions until you’re completely satisfied with the final product. Collaborative feedback is also available to refine and finalize your brand identity.
Brand Guidelines & Asset Production: Creation of a comprehensive brand guide along with all supporting visual assets.
Final Delivery: Receive your comprehensive branding package, ensuring consistency in visual appeal across all platforms.
I will keep you updated throughout the process to ensure a smooth and collaborative collaboration that leads to the development of a comprehensive brand identity.
Have any questions or need more details? Get in touch. Let's build your brand together.
