About this Service
The Brand Identity Starter Package is designed for small businesses, entrepreneurs, and growing brands who want a polished, cohesive visual identity without the complexity of a full-scale branding system. This package provides you with a professionally designed logo suite and the essential brand elements you need to confidently present your business online and in print.
What you will receive:
Primary Logo Design
Secondary Logo / Alternative Layout
Submark or Icon (if applicable)
Curated Color Palette & Typography Guide
Mini Brand Sheet(Showcasing the full logo suite, colors, and fonts in a clean, easy-to-use guide)
All final files will be delivered in the necessary formats for digital and print use, including PNG, SVG, EPS, and PDF.
More about the Process:
To ensure your brand is built with clarity, intention, and purpose, I follow a thoughtful and structured process:
1. Onboarding & Discovery
We’ll connect via Zoom, phone, or email to discuss your business background, project goals, design preferences, and the overall look and feel you're aiming for. This sets the foundation for a successful identity.
2. Research & Moodboarding (Behind-the-Scenes)
Before any sketches begin, I conduct industry research and develop a moodboard to explore direction, style, and tone. While this step isn’t sent to the client, it is an important part of my due diligence and helps ensure a strong, strategic outcome.
3. Sketch Concepts & First Revisions
You’ll receive 2–3 unique logo concepts based on the discovery step.Any revisions or “back-to-the-board” adjustments at this stage count toward your included three revision rounds.
4. Digital Roughs (Black & White) & Second Revisions
Chosen sketch concepts are refined and recreated digitally in black and white to ensure your logo works at its core without relying on color.We finalize your preferred direction here, and this is where the second revision round occurs.
5. Final Logo Development
Your finalized primary logo, secondary layout, and submark (if applicable) are developed and polished in preparation for brand roll-out.You’ll also receive one final revision round for small refinements.
6. Approval & Brand Asset Creation
After your logo suite is approved, I build your:
Color palette
Typography selections
Mini brand sheet
This brings everything together into a cohesive, ready-to-use identity for your business.
This package is perfect for
Businesses who need a high-quality professional brand identity that’s clean, versatile, and rooted in a thoughtful, collaborative design process, without the larger investment of an advanced, full-scale branding package.
I am excited to help you with your next business project!
Thank you for your consideration.
